Bliss implies "perfect happiness". SweetBliss is what occurs when perfect happiness is dipped in chocolate!

Ilene C. Shane, Ralph Lauren's former and longtime personal chef, creates chocolate indulgences so rich and delicious they will lead to moments of ecstasy. Ilene creatively uses her nostalgia for classic confections to re-invent them using high-quality Belgian chocolate. With Ilene's well-developed instincts for flavor, she takes old-time handmade favorites such as peanut butter, marshmallow and caramel to make sumptuous chocolates that are both familiar and completely original.

While working as Ralph Lauren's private chef, Ilene discovered the joy of sharing her culinary talent. Ralph and his family loved her Almond Buttercrunch so much that they asked her to make it as holiday gifts and encouraged her to market it.

In February of 2002, SweetBliss launched its first product line at Bergdorf Goodman in NYC. Since then, Ilene the mastermind has been working in her kitchen to continue to stir up new combinations of textures and tastes, making SweetBliss a favorite name in the new generation of artisan chocolate makers.